What is kintsugi? Uncover the missing piece of your content marketing, plus a fact about Japanese culture to wow your pals at your next dinner party and make you sound cultured.
Do you ever catch yourself looking at something new and telling yourself how much you need it? Of course, you do. 😉
The shiny object syndrome is real.
It could be a new car. The Huel shakes Mr Bartlett continues to plug on his Diary of a CEO podcast. Or some fresh clobber.
Sometimes it’s a conscious decision. Sometimes it’s not.
But perhaps the most worrying is the knee-jerk reaction to replace instead of repair.
We’ve all been there. Acting on impulses and FOMO.
MOT failure 👉 Purchasing a newer car instead of fixing it.
Tired soles 👉 Replacing the shoes instead of getting new soles.
Broken pottery 👉 Buying a replacement piece of pottery instead of fixing it.
But sometimes the grass isn’t always greener.
Purchasing a newer car 👉 Hefty monthly finance bills and an expiry date on the novelty factor.
Replacing the shoes 👉 Contribute to the fast fashion epidemic and cost yourself a lot of money replacing them again 6-12 months later.
Buying are placement piece of pottery 👉 Miss out on the true beauty of kintsugi.
What is kintsugi?
What many of us forget, especially in marketing, is there’s value and beauty in mending things.
In Japanese culture, they created Kintsugi. It’s the art of putting broken pottery pieces back together with gold.
Kintsugi teaches us about accepting fragility, building resilience and taking pride in the imperfect.
The reality is that things go wrong, and people make mistakes. Yet, it’s in these moments that we learn twice as much and evolve.
Sure, getting your car fixed instead of buying a new one isn’t that deep. But using the money you could have spent on a flashy replacement to take your family on holiday and create priceless memories or help a friend during the cost-of-living crisis is.
We’re all guilty of wanting the new thing because it’s easy and seems like the quickest way to achieve the desired outcome. It’s natural.
However, these outcomes are often short-lived. The kintsugi philosophy is a stark reminder of this.
So, the next time your shoes are tired, or a marketing campaign or piece of content doesn’t quite hit the mark, don’t be hasty in your decision to ditch.
Think about the lessons, analyse the actions available to you and weigh up the consequences of your decision.
If you don’t, you might miss out on a golden opportunity.
Useful content to help you repair your existing content marketing efforts
What’s a thought-provoking ramble without some actionable tips to help put the kintsugi philosophy into practice in your content marketing strategy?
Here are a few pieces of useful content to get you started:
- How to make measuring content marketing success a piece of cake –Sometimes it’s not the channels you’re using. It’s the way you’re using them. Check out some vital ways to get a better handle on your marketing.
- 90+ UK awareness days in 2023 to beef out your social media calendars – Nobody engaging with your social channels? Then add these key dates to your calendars to make your content on trend.
- 4 essential SEO copywriting services to soup up your online presence – Creating website content and blog articles but generating minimal traffic? You know what to do.
Let us help you apply the kintsugi philosophy in your content marketing strategy
If you’re pressed for time, need quality or are unsure of what direction to take your marketing in, we’re here to help.
At Content Chef, our services can include strategy, content creation and delivery in everything from social media marketing and copywriting services to SEO, PPC and website design. Get in touch to find out more.
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Written by Daryl Charman
