Discover what SEO copywriting services there are and how they can help your business drive more website traffic and leads.

Before Google dominated and the internet existed, copywriters could scribble away advertising ideas and publish their marketing masterpieces without considering search engine optimisation (SEO). 

But times have changed. With five billion global online users, every business operating online must consider SEO with pretty much anything they publish. 

So, you could say SEO is the bread to your copywriting butter. Because quite frankly, you just can’t have one without the other.

Not only does it provide vital sustenance for brands and content marketing, but it's also a fundamental copywriting requirement.

What does an SEO copywriter do?

An SEO copywriter writes optimised marketing content for search engine purposes. Meaning when prospective consumers search for products and services online via search engines, the copy produced by the copywriter attempting to persuade the reader’s purchase decision is ultimately found by ranking as high as possible across the search engine result pages(SERPs).

So, with copywriting services becoming SEO-orientated, copywriters now have two tasks to fulfil when writing for their clients and businesses.

In other words, SEO has doubled our workload.

As has always been the case with copywriting, the words must flow and engage the consumer, driven by value and readability. Good copywriting relies on multiple skills and disciplines, from creativity to research and editing.

Despite our best efforts staring blankly into space to conjure our ideas, words don’t just appear through the ether. They must be created and crafted with your consumer and brand tone of voice (TOV) in mind.

The second task of an SEO copywriter is the SEO itself.

Here we find the keywords that will help your business rank and appeal to prospective consumers. The keywords are likely to be directly associated with products, services or the problems your business can solve for your customers.

After finding our main keyword opportunities with brand, competitor and market research, we aim to support these keywords with other long-tail keyword variations.

All this takes place before we cleverly weave the main and long-tail keywords together within one compelling and captivating piece of content.

But while SEO is known more for blogs and website content, it can surprise people how other online writing forms conform to the same levels of optimisation.

Basically, any online content has the potential to be located by Google’s super-smart algorithm. And that means anything, from short-form social media posts to technical website architecture features.  

4 SEO copywriting services offered by top SEO copywriters

Now you have a general grasp of how SEO copywriters operate, it’s time to explain how we can put these into practice. Any leading content marketing and copywriting agency or freelancer will offer the following SEO copywriting services:

1.     Keyword research services

Before we get into the business of SEO writing, we must mention the essential research enabling SEO copywriters to conduct and complete optimised content.

Some SEO copywriting agencies have the luxury of hiring designated SEO researchers and analysts to find keyword opportunities for their copywriters.

But this is not always the case. For some copywriters, it’s crucial to have the skills and access to SEO research tools so we can build cluster topics for our clients and have overall control over every aspect of the content.  

So, just like good copywriting needs research, SEO copywriters must deliver keyword research services to produce optimised copy for their clients.  

2.     SEO content strategy

After our initial SEO research, we’re bound to find more than one keyword to target for your brand. Depending on your business, it’s more likely to consist of dozens.

While there are a few staple keywords you should be ranking for, there are also more niche opportunities to try and jump on.

At this stage, we require a strategy for your content before we start creating. Through our SEO insights, we can begin a process of prioritising your content via topic and the chances of being ranked.

By utilising an SEO content strategy, you essentially maximise your chances of gaining organic traffic.  

3.     Website copywriting services

Let’s start the writing side with the mothership for all online businesses, the website. Whether you’re an e-commerce brand or not, driving traffic to your website is essentially where the money’s at and the means to grow your company.

But to get your website found and ranking well across SERPs, it needs optimising.

Enter SEO copywriting.

Firstly, SEO copywriters will take the time to assess your website with analytics, compare your site with competitors and find general requirements and trends for your industry.

Secondly, with these keyword opportunities and insights, we then begin to optimise your content across your various website pages while considering the design layout for the text for readability and user experience (UX) purposes.

A general rule is to make the headers pop to catch and keep your reader’s interest before the content below remains concise and captivating for UX purposes.

All the while, your website content needs optimising with the relevant keywords without keyword stuffing or duplicating.  

So, as you can see, it’s not easy! But we love a challenge.  

4.     SEO blog writing services

Next inline, we have your SEO copywriting brass tax – blogs!

Like website content in terms of SEO, blogs are designed to inform and engage your reader with quality content. After reading your blog, they may start browsing through your product or service pages.

With 34% of online buyers making a spontaneous purchase after reading blog content, it shows the power quality content can have on your target market and revenue.

Blogs also help your brand build authority by displaying your expertise across various subjects and specialisms you can offer. But like all things SEO, they require optimisation.

Normally a blog focuses on one main keyword as the focal point for the piece with supporting long-tail keywords in relation. Trying to stuff as many keywords as possible will distort the readability and affect the overall SEO performance. So, after completing one keyword focus, you can move on to the other.

A good trick with SEO blog writing is to build cluster topics to assert your brand expertise and generate online authority within your sector.

After conquering the main keywords, you move to more niche subjects, filling all the gaps with your unique and specialist knowledge.

Find a specialist SEO copywriting agency that can do it all

In essence, SEO copywriting services work through a holistic approach with your brand as the epi-centre. Every blog, keyword, and social media post can combine forces to generate your online authority and drive traffic to your website.   

At Content Chef, we’re a passionate content marketing and SEO copywriting agency that loves to create captivating, creative and optimised content for businesses and agencies. As SEO copywriting specialists, we offer complete SEO packages and basic copywriting services.

Get in touch to find out more about how our SEO copywriting services can help your business grow and make more dough.

Written by Archie Edwards

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