Recruit 24/7 needed to drum up some more business during a quiet period. However, instead of following conventional digital marketing methods, we took a more traditional approach with this leading recruitment agency.
We produced an anonymous lumpy direct mail campaign containing a letter and a remote-control car. As the hook, the recipient had to book a free consultation with the agency to receive the remote for the toy car. The client assembled a dream list of 25 cold prospects. 11 of them got in touch within 24 hours of receiving the lumpy piece of mail.
“What an inspired campaign. I can’t believe how much business we’ve generated from a remote-control car. We’ll have to go bigger next time!”
Director of the company
