Discover how we gave a West Midlands beauty clinic a digital makeover with Facebook Ads, Google Ads and SEO, turning a small budget into stunning results.

This startup beauty clinic in the West Midlands came to us seeking the perfect partner to unveil their brand to the world. Tasked with orchestrating their launch, we crafted a bespoke marketing strategy that not only captivated audiences but also positioned them as a leader in the regional beauty scene.

The results:

PPC (Google Ads) for a beauty clinic

We mainly concentrated on laser hair removal, haircuts, botox (when possible on Google) and lip fillers.

• Spend - £1k a month.
• Leads - Generated around an average of 40-60 leads a month. This was a combination of phone calls and appointment bookings through their online booking system on their website.
• ATV - £120.
• ROI - £7,200 per month on PPC.

Facebook Ads for a beauty clinic

This was mainly laser hair removal. A person needs 10 sessions and full body was £120 per session. So the ROI was really good. The campaign very offer-led to maximise results.

• Spend - £1k a month.
• Leads - Generated an average of 100 leads a month. This was purely lead gen form submissions. The quality wasn't always great on this but out of the 100 leads, she would convert around 20 of them. But they would become returning clients.
• ATV - £120 per session, £1,200 in total for 10 laser sessions.
• ROI - £24,000 every month.

SEO for a beauty clinic

We concentrated on the whole website here, with leads for all of their services. For a small one shop, we did well to rank against brands such as SKN, ESTE Medical Group and laserclinics.co.uk.

• Spend - £350 per month.
• Leads - 5-10 leads a month organically and through Google My Business.
• ATV - £100 per appointment.
• ROI - £1,000 - but more on some months, when we got more leads and started building.

If you're looking for digital marketing for your beauty salon, get in touch with us today.