You see the price, but is it worth paying? Discover what a top content strategy agency can do for your business if you choose the right one.
It’s been almost three decades since Bill Gates claimed that “content is king”. Yet, Mr Microsoft’s bold prediction couldn’t ring any truer today, with 92% of marketers saying that their companies view content as a business asset.
Gone are the days when you could rely on cold calling or knocking. Now, you need to play the long game.
Recent studies found that the average consumer engages with 11.4 pieces of content before making a purchase.
With this in mind, it’s unsurprising to see why thousands of businesses choose to outsource their content strategy to an expert instead of tackling it themselves.
However, with so much weighing on the ROI of these inbound marketing efforts, it’s important to establish what a content strategy agency can do for you and whether it’s the right direction for your business.
What is a content strategy agency?
Think of a content strategy agency as your compass. Using data and experience, they’ll give your marketing efforts direction and purpose to help you reach both short-term and long-term goals.
A content strategy agency goes beyond the content creation process and will support you on:
- Defining your target audience
- Helping you choose which channels to use
- Developing a content marketing calendar
- Measuring the performance of your campaigns
- Managing relevant marketing issues
- Conducting keyword research
- Keeping up with the ever-evolving marketing landscape
- Managing your budget
What is the purpose of a content strategy?
There’s a reason why so many marketers and businesses believe in the power of content marketing. However, to make sure you maximise its worth and generate a tidy ROI, you need a plan.
That’s where a content strategy comes in.
Outlining a fluid and comprehensive content strategy can help your business:
Set goals and reach them
A perfect example could be SEO. Perhaps you’ve been focusing on the main industry keywords instead of opting for the low-hanging fruits that are more likely to generate traffic and leads.
Track your efforts more effectively
As Rebecca Lieb once said, “There is no content strategy without measurement strategy.” The bottom line is, you need to understand what you want to achieve before creating and publishing content. Once you do this, you can develop short-term and long-term KPIs.
Find new opportunities
Without analysing previous data and existing trends, you’re going to end up with content silos. In layman’s terms, a content silo refers to individual pieces of content that don’t have a follow-up or clear route to a sale in mind. Therefore, leaving your content marooned or siloed.
But with a content strategy, you can find new ways to expand the user journey and create a clearer route to take prospects from the top of the content marketing funnel to the bottom.
4 benefits of working with a top content strategy agency
Understanding the purpose of a content strategy is one thing. But if you want to really bring it to life and ensure it’s in line with your business’s overarching strategy, sometimes it pays to call in the experts.
Choose your content strategy agency wisely, and you could see several incredible benefits. Here are a few examples:
Develop well-crafted content (consistently)
One of the most common words I use with clients or prospects is “consistency”.
“People like consistency. Whether it’s a store or a restaurant, they want to come in and see what you are famous for.”
Millard Drexler
At the end of the day, marketing is a numbers game. Take Instagram and Facebook for example. Over 2022, the average reach rate for both platforms has decreased to 9.34% on Instagram and 4.32% on Facebook.
In a nutshell, it takes a lot more muscle power and effort to get your content seen. The key to much of this is to consistently create quality content and to understand the importance of repurposing this content in different ways. For example, just because you shared a grammar tip one week, doesn’t mean you can’t find a new way to use this lesson again.
The best UK content strategy agencies will forge fresh, well-crafted content consistently, and find different ways to reshare it to maximise its use and reach. And in return, you’ll start becoming “famous” as an expert within your industry.
Save time and valuable resources
Managing a content strategy that covers multiple social platforms, a blog, email newsletters, website content and other channels requires some serious time and resources.
But with a top content strategy agency by your side, you have the support and expertise in different departments to save yourself a lot of time.
Use data to generate more leads
Getting to grips with content marketing metrics can take you down a data rabbit hole. However, strategic agencies will know exactly how to gather this information and use it to shape your next campaign.
They’ll also give you a breakdown of the metrics, so it makes sense.
Bring a fresh perspective
Reality check: Just because you like the sound of an idea, it doesn’t mean your target audience will. When you look at something for a certain period, you can stop searching for different ways to incorporate new ideas.
A content strategy agency can give you a different perspective based on their previous experiences with similar clients or from the industry itself.
In the words of George Bernard Shaw, “Those who can’t change their minds can’t change anything”.
Choose a content strategy agency with a tasty difference
There are hundreds of marketing agencies and specialist content strategy agencies out there. But what makes Content Chef different is our “frank” approach.
Over the years, we’ve helped grow a vast range of businesses through our expert content strategy services, from consultancy startups and independent restaurants to established recycling centres and tech companies.
We’re not here to charge you extortionate fees in exchange for a worthless deck or try and upsell to you at every opportunity.
We do what’s best for your business. To us, you’re not an account. You’re our next exciting adventure. Our small (but mighty) team of in-house copywriters and marketers takes great pride in working side-by-side with businesses and brands to help them grow.
We’re invested in your journey and will always use a phased approach to ensure costs are manageable and quality is maintainable.
Get in touch today to find out more about how our content marketing strategy agency can help you make more dough.
In the meantime, if this article tickled your pickle, don't forget to subscribe to my LinkedIn newsletter.
Written by Daryl Charman
