Why the 5 mother sauces of French cuisine are important to content marketingWhy the 5 Mother Sauces of French Cuisine are Important to Content Marketing

Discover the secrets of the 5 mother sauces of French cuisine and how they can help spice up your content marketing strategy.

French cooking is renowned across the world for its flavour and passion. Taking simple ingredients and turning them into a masterpiece.

And that’s what marketing is all about! Take a facet of your business and help it flourish.

Like a marketing strategy, at the very heart of French cuisine are just 5 simple sauces or core techniques. We call these the ‘Mother Sauces’.

What are the 5 mother sauces?

The 5 mother sauces are béchamel, velouté, espagnole, hollandaise, and tomato. They were developed in the 19th century by the French chef Auguste Escoffier as a starting point for various staple dishes involving:

Vegetables
Meat
Fish
Pasta
Casseroles

Marketing works in a similar way, following core values to generate strategy and content to ensure you deliver to a targeted audience. A basic method that can be applied to every scenario.

Let me explain.

Imagine an eggs benedict. Removing the hollandaise sauce from this dish would be akin to a social post without a hook.

In the same way, a lasagne without bechamel would be like having a website without bothering with SEO.

Finding a hook, the context and a call to action is a prime example. Without this basic recipe, content marketing begins to fall apart. You need to attract attention, give them a reason to stay and follow up later.

So, how do we get saucy?

The content marketing method

At Content Chef, we find the best way to create a robust and ROI-driven content marketing strategy is to break it down into three key stages:

Strategy

This is our recipe. A process to follow. Creating a clear unified approach to content marketing across a variety of digital channels.

Content

Cooking and creating the meal. Copywriters, freelancers, and social media gurus will create copy that tells a story, delivers impact, and generates leads.

Delivery

The placement and positioning on the plate. Managing and broadcasting your content in the right way.

Why are the 5 mother sauces so important to a content marketing strategy?

Let’s bring it back to the basics.

Gordon Ramsay, the famous chef with a parental advisory warning, tests all new chefs by challenging them to make the perfect scrambled eggs. If you’re able to make light, fluffy, mouth-watering scrambled eggs, you have the talent to be a quality chef.

It’s all about cultivating and perfecting those core skills.

The same goes for marketing. Developing your craft to understand the formula for reaching a new or enhanced audience for your business.

Once these can be done blindfolded, everything will come with speed and ease. You will know the timing, quantities and how much heat to apply.

However, getting to this point requires time, analysis and practice. Content marketing is the equivalent of a freshly cooked dish in a fine dining restaurant with the best possible table service. Not a fast-food restaurant or microwave meal for one.

Apply the right method and use the right core ingredients, and eventually, you’ll see the fruits of your labour appear in front of your very eyes.

Need a hand with your content marketing strategy?

If you don’t have the time to apply a complete content marketing strategy, it might be time to speak to an expert.

Hereat Content Chef, we apply our method to help various businesses make more dough. Our content marketing services includes everything from copywriting and website design to SEO and social media management. We’re the chefs that deliver sumptuous flavours every time. Get in touch to find out more.

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Written by Will Fritchie