Are you a junior copywriter looking to improve your skills? Or do you want to get into the world of copywriting? We’ve got you covered.
As a junior copywriter, be prepared to learn a lot.
It’s the perfect role for you to hone your craft, make mistakes and learn the ins and outs of the content marketing world without being thrown into the deep end.
We promise it’s a fun and great adventure.
So, what should you expect? What is a junior copywriter, and how can you become one? Read on to get the gist of the role, and use our tips to elevate yourself from the rest.
What is a junior copywriter?
A junior copywriter is responsible for creating articles that meet the requirements of client briefs.
As part of this entry-level writing position, junior copywriters write on behalf of other businesses or companies, creating different types of written content, including:
- Articles
- Headlines and taglines
- Blogs
- Flyers and brochures
- Press releases
- Emails
- Website copy
- White papers
- Social media posts
- Print or digital advertising
As a junior copywriter, you need to attract and persuade readers with accurate, engaging, creative and persuasive copy.
The power is in your hands.
What does a junior copywriter do?
The role of a junior copywriter can vary and include many responsibilities (we juggle a lot!). Including:
- Generating new, fun, and creative ideas for various platforms and output.
- Coming up with innovative campaigns, ideas, and content.
- Writing stylistic and grammatically correct copy.
- Understanding branding with new and existing clients messaging and goals.
- Improving content based on client and leader feedback.
- Delivering accurate and high-quality content.
- Meeting and exceeding goals.
Copywriters wear many hats. And it isn’t as simple as writing a few blogs here and there.
How to become a junior copywriter?
Whether you’ve always wanted to be a copywriter or are interested in this type of role, here’s some advice to help you flourish in this fun and evolving industry.
Prioritise the quality of your writing
It goes without saying that writing is essential to succeeding as a junior copywriter. It takes skills and craft to write copy that accomplishes the right goal.
A proficient junior copywriter should proofread their work, spot errors or typos, and ensure the copy is accurate, gripping, and flows well.
Be creative and curious
Being creative elevates your writing to new heights. And being curious enables you to find interest in every topic thrown your way.
There will be times when you haven’t got a clue what you’re writing about, and it will take you time to get into it. Or occasions where the subject is dry, and you need to soup it up to make it sound engaging. So, this is where creativity and curiosity will come in.
The use of creative imagination and storytelling can help you to create original copy that’s compelling and attention-grabbing. A top piece of advice is to read more, listen to podcasts and invest in self-development.
Lived experience and gaining a greater understanding of the psychology of humans, in general, will enable you to create more compelling content. Remember, people buy from people. So, don’t assume things, question them and learn.
Create a portfolio along the way
Having a portfolio shows your accomplishments, skills, experiences, and attributes. It showcases what you’re capable of and highlights your best work.
An ideal copywriting portfolio could contain blog posts, social content, copy for a business or writing done in your spare time. In a nutshell, it will shine a light on your diverse skills and capabilities.
Don’t let the time go by without saving your work and putting it all in one safe place. It can be beneficial in the future or handy to look over for inspiration or motivation.
Audit your skill set
As a junior copywriter, it’s always central to evaluate your skills as they can help you to identify what is needed to succeed further in the role.
When looking at your current skill set, you want to tick off the following skills to be a great junior copywriter:
- Attention to detail
- Organisation
- Time management
- Creativity
- Computer skills
- Research skills
- A quick but accurate worker
We all have weaknesses. So, assess yours and work on them.
Always study the market
To be a great copywriter, having a clear grasp of the industry you’re entering will add credibility, accuracy, and authority to your work and position in the workplace.
As a junior copywriter, there’s a lot to get your head around when you first enter the role. Get to grips with the ever-changing social media and marketing world and stay up to date with the evolution of AI technology (this is one to watch) to keep your knowledge as current and relevant as possible.
It will be helpful to follow copywriting accounts on LinkedIn and Instagram, subscribe to relevant newsletters, and regularly do your research online to make sure you never miss an update.
Get applying for copywriting roles and use our tips to get yourself ahead in the game.
Become a better junior copywriter today
Remember, Rome wasn’t built in a day. Be inquisitive, open-minded and willing to learn.
A good place to start is our LinkedIn newsletter. Subscribe, read and comment. You’ll also find regular tips, advice and our latest job vacancies on our Instagram, LinkedIn and TikTok channels.
Written by Holly Ostle
