Local copywriter/social media expert or big city agency? Discover why opting for a professional or agency on your doorstep is a smart move for your business.

When it comes to hiring a copywriter or social media expert, you have a lot to consider.

In a relatively populated field of work, it can be overwhelming and difficult to narrow all these agencies and freelancers down to find the ideal one for you.

Do you go local? Or do you pick a big agency in the city? And what do you need to look for before signing on the dotted line? Let’s explore.

Why use a local copywriter and social media expert?

Handing over parts of your business to someone else can feel daunting. But it doesn’t have to be.

When you keep things local, you can enjoy a whole host of benefits.

Access to local connections

A local copywriter and social media expert can help you build a network through their existing local clients or contacts, opening your business up to new opportunities.  

Whether it’s leaning on micro-influencers to help promote your business or referring you to other specialists, sometimes it’s about who you know, not what you know.

Local connections are incredibly valuable to business marketing as companies often purchase or use services based on established relationships in the local community.

In-depth, authentic knowledge of the area and local market

It might seem obvious, but a local copywriter or social media expert will be familiar with the area on a deeper level compared to a national agency.

Local companies understand the culture, history, and demographics. They also know your competitors and who your customers are, what they want, and how they will think towards your business.

Unsurprisingly, local searches are overwhelmingly high and drive a lot of traffic. According to Safari Digital, 46% of all searches on Google include local intent. So, working with a company experienced in the area with local contacts and in-depth area knowledge will get your business in front of the right people.

Beyond that, they can help you stay ahead of the local competition by keeping up with the latest trends and techniques and creating content that’s ahead of the curve.

By partnering with a local copywriter and social media expert, you can expect personalised and targeted campaigns to deliver realistic and accurate results.

Cost-effective

The cost of outsourcing content marketing can be expensive, especially when you’re a startup.

Working with a local agency can be more cost-effective with negotiable budgets compared to a national agency with higher overhead costs for services.

A local copywriter and social media expert can support small businesses with lower budgets. For example, at Content Chef, we like to offer a phased approach to our marketing, so we can help you make a profit before pushing more services.

Better communication and accessibility

There’s nothing better than face-to-face meetings. And one of the best things about working with a local copywriter and social media expert is they’re just around the corner to help you when you need them.

Do you have a last-minute social video you need to film? Or a meeting about a new product? A local agency like us will react efficiently to come on that day or in the same week, saving a handful of emails and potential miscommunication.

The UK Office for National Statistics found that 82% of businesses prefer working with local partners due to their proximity and accessibility.

A local agency will offer a personalised service and remember your name, brand identity, goals, history, tactics, team, and strategy. Teaming up with a smaller agency or freelancer is more than a working relationship. It becomes a friendship.

Local social media experts and copywriters invest in your success and growth

When it comes down to it, local copywriters and social media experts put you at the forefront and prioritise your success and growth. They typically have much smaller client bases giving them the time, energy, and resources to help you succeed.

Your success is crucial to theirs, and they will therefore invest time and effort into your needs and campaigns.

After all, business is based on relationships, and small businesses have a reputation for being more one-on-one and hands-on.

Choosing a local agency for your copywriting and social media needs offers many benefits, including personalised services, local knowledge, better accessibility, and new connections.

Hire a local copywriter and social media expert

Love local? Then look no further.

At Content Chef, we’re a team of dedicated copywriters and social media experts that can help you succeed with content marketing.

So, if you’re looking for a local agency in the Cheltenham and Gloucestershire area to manage your content marketing needs, get in touch today.

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Written by Holly Ostle